The saying is pretty popular, “Never judge a book by it’s cover.”
I personally had to apply this bit of wisdom to a real estate investment project not too long ago. I already wrote about this project in a previous BiggerPockets article which you can read here, but that article only focused on the plumbing problem aspect of the journey.
To summarize the ...
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We’ve all seen it. It’s something that is almost a certainty you’ll see in any real estate guru’s video or website. The image of a person relaxing on the beach with a cocktail in ...
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Dave Robison
By Dave Robison
The Average Marketing Scenario
A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a billboard for the past year on I-15 and I don’t get any calls off of it. What is going on?” I sat there for awhile trying to ...
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Say it as a kid, you get some soap shoved into your mouth. Say it multiple times in a script, you get a ‘R’ rating slapped onto your movie. Say it on a normal basis in your day-to-day conversations, people question your vocabulary.
Similar to “that” ‘F-word’, the ‘F-word’ for real estate is one that is also dangerously used way too often. While ...
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Last week I wrote an article on real estate investing website marketing that talked about how important a website is to not only your ongoing market efforts (remember, a website markets for you even when you are sleeping or out on vacation), but also the first impression you make on potential customers/clients.
I’ll admit, that article was pretty theoretical in ...
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Marketing. The one area that needs to be up to par if you have any sincere plans on growing and developing your real estate business. Whether you are flipping houses, renting them out, fixing them, or lending private money, marketing is a key variable in the “success equation”. Ignore this variable and the likelihood of being successful ...
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Dolores Esanu
By Dolores Esanu
It’s 2013 and we’re revamping our lives and even our closets. Some things fit, some things don’t, and some we hope will fit again. In business, the thinly veiled line of what’s acceptable is becoming even more transparent. One hundred years ago, for a businessman, nothing less was expected than a tailored three-piece suit. Post-war American, working women wore sweater sets and ...
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There are so many things that go into creating a successful business. We usually begin with the external things such as organization and good systems. These things are certainly important for keeping your business on track. Scheduling tasks and actually doing them in a timely manner is also very important. And we all know that it’s critical to have ...
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A large, national electronics and appliance store botches the delivery of a range, microwave and dishwasher. The purchaser is told these items would show up at their home on Monday and instead they arrive Friday. Does the retailer offer the customer anything, like a gift card or discount on their next order, for the ...
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